SBC will host a panel discussion in Lisbon, Portugal, later in 2026 featuring basketball figure Michael Jordan. The session will also include Sportradar CEO Carsten Koerl and DraftKings CEO Jason Robins.
Industry Leadership and Market Collaboration
The discussion will examine executive decision-making within the sports sector. Participants will address fan engagement strategies, media distribution, data utilization and technological integration. According to SBC organizers, the panel will review how sports betting and iGaming segments are "increasingly operating in parallel and in collaboration" while maintaining shared frameworks.Additional agenda items cover operational choices during high-pressure periods. The speakers will outline methods for managing rapid shifts across athletic and technology markets. The session continues the SBC conference program scheduled for the Portuguese city this year.