Meta is developing a prediction market platform named Arena for its social network users. The system will initially operate on a video game-style point currency rather than real money.
CEO Mark Zuckerberg assigned a dedicated team to research the launch. The platform will leverage Meta’s combined daily active user base of approximately 3.5 billion across Facebook, Instagram, WhatsApp and Messenger. A real-money trading option may be introduced after the initial release, though the company has not confirmed a timeline.
Meta declined to comment on the report and provided no launch date.
Market Developments
The prediction market sector continues to attract significant capital. Kalshi is currently pursuing a funding round that would set its valuation at $40 billion. Kalshi CEO Tarek Mansour stated during a CNBC interview that a public market debut will not occur in 2026. The operator recently cleared a $2 billion annualized revenue benchmark and has entered informal discussions with investment banks regarding a potential listing.Earlier this year, Kalshi completed a $1 billion Series F financing round led by Coatue Management, with participation from Sequoia Capital, Morgan Stanley and a16z. The company previously reached a $22 billion valuation during its Series D round last October. Polymarket is seeking new capital at a $15 billion valuation, as reported by Bloomberg.
The Wall Street Journal recently published a feature detailing alleged fabricated trades by platform influencers. Truth Social has also examined launching a similar prediction market service.