Peter Sullivan, co-founder of Jackpocket, is transitioning from his role as Senior Vice President of Lottery at DraftKings to an advisory position. The decision follows the completion of the lottery supplier's integration into the operator's ecosystem.
Sullivan established Jackpocket in 2013 and led the company through its acquisition by DraftKings in 2024 for $750 million. After two years of merging operations, he announced the change on LinkedIn, citing a desire to focus on family and explore new ventures. He remains optimistic regarding the lottery division's growth potential within the larger organization.
Integration and Future Strategy
Jackpocket continues to serve as a core component of DraftKings' "Super App" initiative, which unifies online casino, sportsbook, and prediction market services. The operator previously outlined plans to launch the updated platform ahead of March Madness. Market analysis suggests a gross revenue opportunity between $55 billion and $80 billion in North America by 2030.