Betclic Group has integrated WSF Odds technology to expand its football player props catalogue ahead of the 2026 FIFA World Cup. The platform update replaces manual market compilation with automated pricing to improve settlement speed and market coverage.
Operational Changes
Chief Business Officer Martin Houdbine and WSF Odds representative Giovanni Bertoli reported that the previous system relied on manual compilation for major leagues and derived pricing models extrapolated from core markets. This structure limited scalability for long-tail competitions, slowed the launch of new markets, and created consistency challenges across pricing. To address these limitations, Betclic implemented WSF Odds, a joint venture between Wall Street Football and TradingLab. The platform provides access to player, team, and match performance markets across more than 90 global competitions.Implementation Details
The new system combines official match data with AI-driven pricing models and proprietary algorithms to automate market generation. The update aims to align the operator’s product with current demand for statistics-driven betting and faster settlement times. Betclic Group, the official betting partner of the French Football Federation, completed the platform migration to support broader market availability before the summer tournament.The 2026 FIFA World Cup begins on June 11 across Canada, Mexico, and the United States with 48 participating teams.